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The Internet is NOT Your Business
Dan Kennedy famously says: “The internet is not a business, it’s a media.” Too often, you’ll hear people say that they’re in the “internet business”, but what’s important to keep in mind is that the...
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3 Cinco de Mayo Marketing Ideas to Boost Your Sales
On May 5, Strategic Entrepreneurs will have more than one reason to celebrate! It’s Cinco de Mayo and millions of people across America will celebrate with parties, fun and fiesta … and this festive...
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7 Marketing Ideas to Make Your Mother’s Day Profitable!
Growing up as a kid, my mother would say: “Everyday is Mother’s Day!” And while that may be true (after all, motherhood is the hardest job of them all), Mother’s Day presents a tremendous opportunity...
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The Secret to More Sales
The other day I was sitting in the dentist’s chair expecting to have a filling on just one tooth. As the Doctor prepared for the procedure, he stopped and said, “Okay, it looks like one of your old...
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Are You Making This Social Media Mistake?
I hear this all the time: If you can’t pitch people to buy your product through social media, what’s the point? First, we have to remember that purchasing a product is only one part of the big picture...
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What a 6-Year-Old Can Teach Us About Becoming Rich
Many people paid $0.50 for their cup of lemonade, and remarked on how cute my kids and their friends were for selling lemonade during Babson College’s “Lemonade Day Boston” last Sunday. But for my son,...
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One Big Lie We All Like to Tell Ourselves
Okay, speak up. Who else likes to think we all make smart, logical buying decisions, based on facts and research and not on emotion? Like most of the successful entrepreneurs – we often give ourselves...
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How to Use Colors Your Customers Will Love
Have you ever wondered why so many doctor’s offices and insurance companies use blue logos? Or why sale and clearance signs are always red? Maybe you’ve noticed that luxury products are often...
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Virgin Airlines Proves Flying Doesn’t Have to Be Boring
Everyday, entrepreneurs around the world scratch their heads and ask themselves, “How can I be different?” In the world of airlines, higher-ups and marketers have been struggling for years to change...
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Here’s How to Waste Thousands of Advertising Dollars
Last night, I attended the Patriots vs. Steelers Game at Gillette Stadium with my brother, father, and good friend John Dye (owner of Sole Training in Portsmouth NH). As I marveled at the magnificence...
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How to Make 1+1 = 3 With Your Advertising
You want to reach a lot of people with your marketing message, right? And along with it, you want to have a greater impact on that audience too… Then take a look at the graph – the numbers don’t lie!...
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5 Unconventional Direct Response Marketing Tips to Boost Your Bottom Line
It might surprise you to learn that the foundational elements that made direct response marketing so successful over the last 400 years have not changed much – the only change has been the methods,...
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3 Marketing Ideas to Get Your Customers Ready to Buy From You (Before You...
Rich Schefren mentioned in an interview for my soon-to-be released book (details coming soon): “When marketing is done right, customers will want to buy your products even before you tell them what you...
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Thanksgiving Marketing Ideas From 5 Creative Entrepreneurs
Last month, I used a great service called Help A Reporter Out (HARO) to compile some Halloween marketing ideas from real, live business owners, entrepreneurs, and marketers. Because people seemed to...
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What a 6-Year-Old Can Teach Us About Becoming Rich
Many people paid $0.50 for their cup of lemonade, and remarked on how cute my kids and their friends were for selling lemonade during Babson College’s “Lemonade Day Boston” last Sunday. But for my son,...
View ArticleClik here to view.
One Big Lie We All Like to Tell Ourselves
Okay, speak up. Who else likes to think we all make smart, logical buying decisions, based on facts and research and not on emotion? Like most of the successful entrepreneurs – we often give ourselves...
View ArticleClik here to view.
How to Use Colors Your Customers Will Love
Have you ever wondered why so many doctor’s offices and insurance companies use blue logos? Or why sale and clearance signs are always red? Maybe you’ve noticed that luxury products are often...
View ArticleClik here to view.
Market Like A Rockstar: Lessons from GTA V
This week, Grand Theft Auto 5 made an astounding $800 million in worldwide sales on the first day of its release – the highest amount ever earned in first day sales for a video game! Rockstar, the...
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You Can Never Go Wrong With A Name
In the ongoing effort to provide customers with the best possible experience, no piece of the puzzle is off limits… And to start from the top, one of our Insiders’ Club Members brought up the question:...
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What Amazon’s Prime Air Drones Can Teach Us About Dominating Your Market
I’ve said it plenty of times… but at the risk of sounding like a broken record, here it is again: The purpose of business is to provide the greatest advantage and benefit to the customer, client, or...
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